I’m gonna go ahead and take the cop out answer here and say, “Going viral.” Unfortunately, that’s not something you can really control.
The next best would probably be the lower cousin of that, and that’s with your network; your social interactions and your just being plain old awesome, and people want to share because they like you, what you do, and you provide value in their life.
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If you’re not quite there yet, and are really asking, thinking about, what kind of paid advertisement you can do? There’s also a ton of options in that arena, and that just boils down to how much money and patience you have.
With a big warning that you do definitely have to spend money to make money. Say if you’re gonna test a new campaign for an eBook that you’re selling, in a particular niche, you’re not gonna get it on the first try.
I don’t care how good, and how smart, and how awesome you are; you’re gonna have to tweak the copy, tweak the headlines, tweak the landing page that they land on. See what kind of conversion rates you’re getting and iterate as you go along.
So no matter how you choose to advertise, and how much it costs, know that the first couple iterations of it are going to be pretty expensive, but as you tweak, it’ll become more affective.
With that little warning in mind and out of the way, I have to say it depends.
Sorry. But if you’re selling something that is more entertainment oriented, or something that would only really hold clout in anyone’s mind if it was recommended by a friend, then you’re pretty much gonna have to come from advertising that revolves around a social network, such as Facebook ads, or Twitter ads, or StumbleUpon ads.
I’ve tried Twitter, I’ve tried StumbleUpon, quite frankly they were both pretty much crap for the non-fiction books, and training videos, and courses that I have, so I can’t say that was a good product to market match. But hey, I tried it, it wasn’t a big deal.
Now, I did go over and I didn’t want to jump straight into Google ads to try that out, because my advertising expertise is nil – I’m experimenting – so I went over to 7search.com.
Pretty decent sized network, but you can get clicks for a penny or two. I’m very serious. Now, you gotta tweak it around, and don’t pay too much attention to the suggest rates that they put in default.
But after two campaigns, tweaking every couple of days – after conversion, tracking conversions and what not – I was getting… I had an ad spend of like a dollar and a half a day, and was getting double digit to triple digit clicks over to the website.
And depending on – and I’d say about 5% conversion to… It was a legion for a newsletter signup. I have to say, with that goal in mind, $1.50 for a 5% conversion rate on newsletter signups, for a pretty decent auto responder series, that’s pretty dogone cheap, and was totally worth the effort.
Now, with that knowledge and experience of the terminology, and tweaking, and negative keywords, and all this kind of stuff, I would feel more confident in going over and trying Google.
So I recommend whatever you do, make sure the product matches where you’re advertising and how you’re advertising, and then to start small, maybe at a lesser known website. Maybe check Alexa for the ranking, and if it’s under, you know, 20,000, then it’s being used by enough people where it could be considered safe.
But test safely, and don’t be afraid to put 25 bucks into it. Set your ad spend cap to 5 dollars a day, see what you learn. Experiment, get some stuff out there, and help me learn, too.
Have a good one. See you later, bye.