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You are here: Home / Podcast: Career Tools / How To Handle Email: Price Complaints

April 25, 2014 By Richard

How To Handle Email: Price Complaints


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Hello, hello. Welcome to another video revolving around handling emails and such. In this particular episode we are going to talk about price complaints. You got a business? You got products? You got c customers? You got complaints about your price. But that’s one of the toughest things you have to do as a product maker, seller, business person is, especially info products, what the heck do I price my products at?

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First and foremost you’ve probably heard price for the value that it provides to the perspective buyer and not on the labor it took you to make it and stuff like that. Because info products, price-wise, are cheap. Time-wise not so much. But price it on the value and if its gonna add, you know, five hundred dollars to their bottom line, shoot for twenty percent of that. Anyway, that’s not the point of this. That’s to give you confidence in knowing you made the right decision.

If you’re getting complaints from people on your pricing, well, you kinda have to figure out whats the ratio of complaints to actual buyers. And I forget which book I read it from, but it was probably a get em’ or sales book, some good presentation, I like his stuff. It’s entertaining and succinct. Data filtering. Good stuff.

But it said somewhere along the lines of ten to fifteen percent complaints, is where you start needing to evaluate your price. But below that? You’re good. Keep where you’re at. Tweak it, get some more. But if you have a hundred potential buyers, eighty five of them are going through just fine, but fifteen percent of them are complaining about the price, then maybe look at it. If you get ninety that are buying and ten that are complaining, maybe not.

Use that kind of as a guide to judge whether or not the complaint is useful for your business. Remember you know best, and if it’s really that valuable to the person, then price really shouldn’t be an issue. I hope that will help you make a decision in the future. Price what you’re worth and help people out. And make some money. Okay, talk to you later. Bye.

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