All Eyes On You? Are Your YouTube Views Pouring In Yet?

Youtube has changed so much over the past couple of years, it’s really hard to get a grasp on where things are going and the current state. Right now, it feels like there’s not really any community at all and part of the social aspect of it has just gone to the crapper.

I know Google Plus and the comment revision has cleaned up some of the act but it just doesn’t feel the same, it feels more sterile. Ad revenues are down, which kind of sucks. So if that was your main goal then, well, it’s still there but don’t expect to be a millionaire over night and you shouldn’t be anyway.

Watch the video or read the transcription:

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There are basically two ways to get Youtube views. That depends on which of the two types of publishers you are. One is the popularity or personality-based and the other is the keyword or subject-driven one.

The popularity or personality-based one pretty much relies on word of mouth or sharing virality, shareability of your videos and your videos don’t have keywords. Your videos aren’t optimized to have punchy headlines that people are going to be searching in Google. They’re made to be entertaining, fun, consumable and something that people on Facebook or Twitter would be willing to share with their buddies.

That can take some time to get some traction, especially with the very large personalities that are there, that you pretty much have to have a unique selling proposition or personality point, something that makes you different in order to get people to get onto you. You have to have a hook.

Whereas the other method or publishing type of getting Youtube views is the topical subject-oriented viewer. This person typically has a relatively low subscriber count but maybe a high video view count.

Like, for instance, as of the filming of this video I have just a little over 700 subscribers and it’s only grown a couple hundred in the past year or so. That hasn’t been my goal. My goal has been providing videos that people want to watch, to get the information they want to either take that information as it is or to go further with a resource I recommended or what not.

Especially since in the beginning I had a pretty random approach to the videos I was making but now have become a lot more focused on business or career clarity or finding out what matters most for your career, whether that is your business or working for someone else.

So I have almost 600,000 views but only a little over 700 subscribers. It just really depends on what you’re aiming at. If you want to be the next – I don’t even know the big popular ones now because I subscribe to the big ones but I kind of consume a little bit less and produce a little bit more – but if you want to be the personality and have a following based off of your ability to entertain and provide value that way, then you’re going to have a high subscriber count, a high video count and rely on worth of mouth.

Or you just do what is focused around your business or your main interest and do many different topics and subsets of topics that somehow point back to that main theme that your niche or your business is oriented around. You’ll just get the views and interactions that way.

There you go. That’s how to get Youtube views. I hope that helps. Get some views, have some fun, make some videos. Peace out and bye.