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Marketing Research & Strategies

Business and career clarity is about understanding the people you work with or provide services to. Ultimately, how do you get the information you need to better understand these folks?

You ask them. Or you let RichardStep.com do it for you.

Given the nature of the career and business development business, we are afforded the opportunity to work with many great people from varying industries.

At the end of the day, hard working people are the fuel that keeps the business running… and we all have frustrations, desires, needs, and plans for future business growth.

We’ve done the hard work for you and will continue to do so for as long as people keep wanting to help others in the world and make money doing it.

Below is a constantly updated list of available marketing, advertising, survey, and general market research offerings that will help you get more out of your business and life.

Real User Surveys

This is a massively expanding collection of survey results that we’ve performed to better understand what people really want, need, love, and hate about their careers, lives, and experiences so far. This entire section is a treasure-trove of real-person-speak on what makes them tick, scream, and rejoice. Be careful – you might find yourself digging deep through these. Here are the available topics:

  • Frustrations (126 Sub-Topics)

Marketing & Landing Page Graphics

This is a set of images you can use for all of your web, direct, and email marketing needs. These images are hand drawn to give the realistic and relate-able believability and effectiveness that works so well with marketing materials. A few examples of what’s available are arrows, common characters, numbers, stars, underlines, star bursts, smiley / frowny / surprised faces, checks, x’s, cross outs, and asterisks.

  • Marketing and Landing Page Graphics

Customer Interview Books

This is a collection of customer interviews compiled, distilled, and presented in a digestible manner to help you better understand the people in your target market. If you don’t get at least 3-5 ah-ha level take-aways from each book, then you need to reread the book! Here are the currently available titles:

  1. Customer Service Market
  2. Real Estate Market
  3. Fitness & Health Market
  4. Busy Parents Market
  5. Make Money Online Market
  6. HR & Recruiting Market
  7. Pet Owners Market
  8. Weight Loss & Dieting
  9. Dating & Relationships
  10. Beauty & Grooming

Self Assessment Data

This is a collection of tens of thousands of test results from several of the more popular tests available on RichardStep.com. This data is NOT for everyone – it’s for folks that enjoy turning clean data into golden nuggets of marketing genius. Looking for more insight on the kind of folks that are looking for career and personal development? This is your data mine:

  • Test Data Downloads
DOPE Bird Personality Test
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DOPE Bird Personality Test
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