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You are here: Home / Book Reviews / "Made to Stick" by Chip / Dan Heath

June 5, 2011 By Richard

"Made to Stick" by Chip / Dan Heath

richardstep book review brief made to stick ideas chip dan heath

Recommend to anyone who’d like to get information across to people in a way that sticks!

The search for getting information into people’s heads… a tough one, I’ll admit. I’ve run across some GREAT examples (some of which are presented in this book), but could never really put my finger on a clear plan of action for duplicating the successes of the examples.

Well hello Heath Brothers – thank you for helping me FINALLY reach this goal.

Being as engrossed as I am in trying to help others succeed, finding this type of meta-model for constructing (or spotting!) ideas that WILL help people shimmy up their “growth ladders” is a boon.

Lead? Teach? Have kids? Want to revitalize your corporate impact? Youtube producer? All of the above? Read this. Read it now and commit… yourself to this useful template.

I am engrossed in what Maslow described as Transcendence (not just self, but helping others achieve) and have rated this book with it’s usefulness to my journey in mind.

Found it for <$3 at Half Price Books. :)

If you’d like to see my notes for this book, then I made a nice and easy 1-page cheat-sheet for this one: check the Tools Section of this site.

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