I picked up this book a couple of weeks back and having read a few “job hunt” books here recently I can say I was a bit skeptical.
Boy I am glad these guys, Jay Conrad Levinson and David E. Perry, proved me wrong with Guerrilla Marketing for Job Hunters 2.0.
*NEW UPDATE!* Guerrilla Marketing for Job Hunters 3.0 is now out and ready for making you into one heck of a Career Search master!.
I actually enjoyed reading the book – it was very informative, included encouraging stories, useful tips, and a good dose of personality that kept me coming back for more. I also appreciate the surface level NLP tactics put to practical use in the job hunt without spelling it out too terribly obviously… nice touch!
I will admit that my attention started trailing off on the last few chapters, but that’s probably just because I’m not at that portion of my job hunt… nay… MY CAMPAIGN!
The book’s well made, relatively cheap, and you WILL get at least one very useful tip out of this one. While it may be seen as a bit ambitious for some, it is definitely worth it – just give it a chance.
I rate this book a highly motivating, very informative, entertaining, and definitely useful – 11.9 / 14.0 Stars.
Notes on Guerilla Marketing for Job Hunters 2.0:
Invest in leadership skills
Project management skills: www.pmi.org
Rise of the creative culture… manufacturing being offshored… 9/11 security/tech/info now
Where it’s at:
– Energy energy energy – green, better, more efficient, cheaper, faster
– Preventative health care
– Security, Military, Government
– Consumer financial
– biotech / pharma
- Might be helpful to take a “personality/Emotional Intelligence” test – BarOn EQ-i
- what value is a company expecting from and employee’s contribution?
- How do you communicate your value to your employer?
- Find achievements to PROVE your claims
- You MUST decide right now to accept all setbacks as temporary.
- Ask people, “What do I do well? What could I do to make it better?”
- You would care less about what people thought about you if you thought about how little time they spent thinking about you.
- Keep a log / track your job hunt progress / milestones / actions. This is FEEDBACK that is important.
- There are no failures… just opportunities to try harder next time… but now with more information!
- When someone suggests you try something new… DO IT!
- Steve Covey Mission Buidler Tool: www.franklincovey.com/missionbuilder/index.html
– Which are your marketable skills?
– What industries/companies should you target to use those skills?
– What are the specific needs of each company in your target market?
– Who is in a position to hire you?
– What is the bext way to approach them?
Relevancy – company wants to know:
– Can you make me money?
– Can you save me money?
– Can you increase our efficiencies?
Skills Employers buy:
– leadership: BE A TEAM LEADER instead of a team player
– communication: be able to talk to all levels of the process
– bias toward action: ability to take action with limited or imperfect information
– passion: show employer you have that spark
– cultural compatibility: do you fit in globally?
Associations for relevant companies and people: www.asaenet.org
Use Google advanced search for specific areas (zip codes!) and articles for relevant people/companies… reference that in contact correspondance
10(K) reports for companies have names of big-whigs in them…
Fresh leads (new companies/funding) direct to your inbox:
Capture your uniqueness in your online profiles… be professional, but genuine
careerbuilder.com searches newspapers… search again in 30 to 60 days as many are not filled 1st time posted
Read business section of newspaper for ideas on how you can help that company
Job Search Boards:
– Workin’ It! Facebook application
Free telephone number: www.evoice.com
– Indentify industries you want to / qualified to work in
– Locate which companies have those industries / area of interest
– Figure out who at those companies have the authority to hire you
Figure out which industry can use your skills: www.acinet.org
Check your fit in the company before making the move:
– market share
– technology issues
– legal and regulatory issues
- regular resume is 1 page in length.. PERIOD
- you get 3 seconds for the main ‘filter’ resume reviewer to accept your resume during ‘cull’ reviews
- always have a summary/objective: 2 or 3 lines at most
- skills / accomplishments section: 3 to 5 bullet points max (make it odd numbers!)
- no months on job list
- logos of companies in left column?
- use symbols (%, $)
- Get toastmasters schooling?
- cover letter should ALWAYS have a proper salutation (like his or her name!) – it’s not about you… it’s about them!
- consider a PS) “pass me along to someone who wants my accomplishments, please” in the cover letter – we always check the PS)!
- Salary Ranges: www.glassdoor.com
- only let them check your references once you’ve accepted the offer
- Write articles for newspapers, trade magazines, comapny newsletters
- Website templates: www.templatemonster.com
- Hosts: www.godaddy.com & www.1and1.com
- www.hellotxt.com & www.ping.fm – post once and they distro it out
- Always be flattered and nice if a recruiter calls you. Seriously.
- Search private sector companies: www.searchsystems.net, www.bigbook.com, www.superpages.com
- Start-ups: www.startups.alltop.com
- SCORE rep: www.score.org
- Competitive intelligence: www.jobmachine.net, www.passingnotes.com
What you should ask a recruiter:
– Are you on retainer or contingency?
– Do you have an exclusive?
– Have you successfully placed people with this hiring manager before?
– Have you vetted the job description with the client, and may I have a copy?