This is a question that you can only answer yourself with a couple of guiding or advancing tips, and that is not until you know whether or not you’re making good decisions. How is that going to come true? By tracking your numbers and then seeing what your results tell you.
If you are – okay, I guess the completely copout answer is “When is there not a good time to grow and expand your business? Pretty much there’s always room for growth, why the heck wouldn’t we want to grow any more?”
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In that case, I guess if you’ve met your goals and you have no gumption whatsoever to go any higher than that, congratulations, you’re done. Go retire to Bali. Buy your yacht, etc. etc. However, if you’re like any other person that’s probably trying to get to the next level, you just have to test. You have to figure out where your numbers are at right now, set up tests, see what your results are and then iterate, expand and double down on what’s working.
For instance, if you’re selling an ebook on your website and you know you have a 2% conversion rate on your page, you have a certain price on it and you have a certain number of people coming to the website, well what you can do is modify things to where either of those numbers are enhanced. If you change the copy or just the words on the link, the call to action link, to where you get 2% conversion instead, congratulations, you just doubled your revenue for the year.
Thins are the kinds of things that you won’t know unless you try and test. Until you know whether or not the things you’re doing are worthwhile, because you won’t always get gains, you won’t know if you’re making the right decisions. So there’s a little bit of the high-level approach to whether or not you should grow and expand your business with a little bit of the “Yeah, you really actually have to go get some data.” We’re not talking a week’s worth; maybe 1 or 2 or 3 months worth of data before you can say whether or not any decision you make for your business is a good one or a bad one.
If it turns out you find something that’s not working, great, you’ve knocked off one more thing and you figured out one thing that you were doing right before. Time to iterate and do it again. It’s all about data, making a decision based on that data, putting up trigger points to stop you from completely failing, like knowing “Hey, I don’t want to spend more than $3000 on this test,” or “If I change this thing and my revenue drops more than 75% within a week, then I need to go back immediately,” those kind of trigger points. Besides all that, you can keep up with it. Numbers are numbers, makes decisions easy.
Cogitate on that. Apply it to your business and who knows? You might have some secret wins waiting for you right around the corner.
Have a good one and peace out to you.